Sulboro
Agribusiness / Plant nutrition
Visit the site (opens in a new tab)
(Case study)
The challenge
Sulboro supplies sodium octaborate to Brazilian agriculture. Its BoroTop line has been applied to more than 22 million hectares across more than 30 crops. The science behind the product is solid, but boron is a hard sell: a micronutrient that growers and agronomists tend to put on the back burner. Sulboro needed a site that explained the product crop by crop, built technical credibility and turned interest into quote requests, without making growers dig for information in a PDF.
Our approach
We organized the site around a line from the brand itself: "boron is a micronutrient with macro functions." Instead of opening with chemistry, each crop gets its own guide with the same three answers: the benefits of using it, how much boron is needed per hectare and the deficiency symptoms to watch for. There are 15 crops, from soybeans, corn and coffee to grapes and eucalyptus, in a consistent structure an agronomist can read in seconds. The visual system is clean and field-ready: white space, a vivid agricultural green and the KoHo typeface for a friendly yet technical voice. Big scale numbers back up the proof. The three BoroTop products, the field trials, the dealer map and events each get their own page. A "Request a quote" button on WhatsApp is always within reach.
The result
Sulboro now has a technical sales tool, not a digital brochure. Growers find their crop, see the recommended rate and the symptoms to check, and request a quote in one tap. The custom WordPress theme lets the team add crops, trials, events and job openings without touching code, and it shipped with SEO and Google Site Kit set up from day one.
15
Crop guides
3
Product lines
1 tap
From crop guide to a WhatsApp quote
